Accessing abortion is a fundamental right that is integral to achieving #GenderEquality and ensuring women to hold the right to choose when and if to have a child. When we empower women, we see more pursuing education, participation in the workforce, and overall well-being, which is a positive outcome for all of society.

Everyone should have the right to decide what’s best for their life, health, and overall well-being. All options need to be available to everyone across the globe. For our fifth D&AD New Blood Awards, we challenged this year’s class of young and emerging creative talent to destigmatize abortion by firmly addressing that #AbortionIsHealthcare! We have each year had the incredible opportunity to partner with leading brands in their field to destigmatize key women’s health issues. McKinsey Design in 2019,Teen Vogue in 2020, Refinery29 in 2021, Project Drawdown in 2022. This year we partnered with TeleHealth abortion provider Hey Jane to provide their expertise on the matter and make the brief known.

Meet the winners!

The #AbortionIsHealthcare brief was downloaded 10,961 times across 22 countries, and 146 entries were submitted. Here are the 16 fantastic submissions that were awarded various Pencils at this year’s New Blood Awards Ceremony in London. 

White Pencils

Yellow Pencils

Graphite Pencils

Wood Pencils

You can watch all of these incredible submission videos in the playlist below.


The White Pencil

At D&AD, White Pencils are reserved only for projects that have the potential to do good through the power of creativity. It is one of the highest accolades a New Blood submission can receive, and this year we are thrilled to say that two of the teams from the Abortion is Healthcare brief has won a coveted White Pencil. 

The incredible teams being honored with a White Pencil is Adinkra Braids and It’s Simply Healthcare.  A big congratulations to you for your fantastic efforts in addressing that Abortion is Healthcare!

Thank you to the New Blood Awards & D&AD for another successful cohort!