The Case for Her Blog


Inspirational menstrual marketing campaigns of 2020

December 17, 2020
Bringing menstruation out of the shadows, one tampon bus at a time
By: Lindsey Higgins

Mind the Pleasure Gap Demo Day

December 8, 2020
A look behind the stigma-smashing scenes of The Case for Her’s first-ever demo day
By: Lindsey Higgins

The Making of ‘Am (i) Normal?’

November 24, 2020
Lucy Donagh and Charlotte Alford won a Yellow Pencil for their groundbreaking entry to Mind the Pleasure Gap, our brief with Teen Vogue for the 2020 D&AD New Blood Awards. Join them below to hear about the creative process, asking friends and family to draw vulvas on zoom, and what comes next.
By: Lucy Donagh and Charlotte Alford

Let's talk menopause

October 15, 2020
The Case for Her and Refinery29 partner to reposition menopause through creative design
By: The Case for Her Team

Ensuring the future of women’s reproductive health

September 29, 2020
Announcing our investment in Rhia Ventures
By: Cristina Ljungberg

Sukhibhava and The Acumen Emergency Relief Facility

September 17, 2020
Meeting the critical health needs of women and girls during Covid-19 in India
By: Wendy Anderson

Pleasure Gap, M(i)nded

August 18, 2020
Meet the young des(i)gners working to close the pleasure gap
By: Cristina Ljungberg

Meet Oky

July 14, 2020
Period tracking for girls, by girls
By: Wendy Anderson

How Be Girl Mozambique Reimagined Menstrual Hygiene Day

July 2, 2020
“We put ourselves in the shoes of the people that we wanted to reach.”
By: Be Girl Mozambique

A look back at Menstrual Hygiene Day 2020

June 4, 2020
By: The Case for Her Team

Advancing the field of menstrual health

May 14, 2020
By: The Case for Her Team

Slowing down to speed up

April 30, 2020
How The Case for Her is responding to the Covid-19 pandemic
By: Cristina Ljungberg

From disposable pads to disposable masks

April 21, 2020
How Saral Designs joined the fight against Covid-19
By: Wendy Anderson

Date night with yourself

April 16, 2020
A how-to guide from The Case for Her
By: Gerda Larsson

How Covid-19 might affect your reproductive health

April 1, 2020
A look at sexual and reproductive health and rights during a pandemic
By: Gerda Larsson and Wendy Anderson

La Ventana

March 31, 2020
The window to pleasure-based sex education
By: Gerda Larsson

Ensuring the critical health needs of menstruators

March 5, 2020
Introducing the Menstrual Practice Needs Scale (MPNS-36) for monitoring and evaluating menstrual needs
By: Wendy Anderson

The Pleasure Gap Panel

February 24, 2020
Recapping our live New Blood Awards Q&A with Teen Vogue
By: The Case for Her Team

Mind the Pleasure Gap with The Case for Her and Teen Vogue

February 12, 2020
By: Cristina Ljungberg

Follow along on Medium for insights and updates.

Follow on Medium


Putting Menstruation on the Sexual Health Agenda

November 21, 2019
By: The Case for Her Team

The Importance of Sexual Pleasure: A New Declaration

October 18, 2019
By: Gerda Larsson

The Sheosk Study: A Story of Choice

September 20, 2020
By: The Case for Her Team

Women’s Sexual Pleasure Takes Center Stage at STHLM’s Tech Fest

September 15, 2019
By: The Case for Her Team